← SaaS Category Dashboard Fiscal data for 99 companies

Key SaaS Metrics: A Plain-English Glossary

Plain-English explanations of the metrics used on the category dashboard and fiscal history pages. Most figures come from company annual reports. Definitions can differ by company, so check the notes and sources before comparing them. GAAP follows U.S. accounting rules; non-GAAP figures include company-defined adjustments.

Metric	Definition
3-Year Revenue CAGR	The steady annual growth rate that would produce the company's total revenue growth over the past three years. It helps compare longer-term growth, but does not mean revenue grew at that exact rate each year.
Adjusted EBITDA Margin	A measure based on earnings before interest, taxes, depreciation, and amortization, plus the company's own adjustments, divided by revenue. It is not the same as net profit or cash generated; check what the company adjusted.
Annual Contract Value (ACV)	What a customer contract is worth per year after annualizing its value. A $200,000 two-year contract has an ACV of about $100,000. Figures are usually shown in thousands of dollars; company methods may vary.
Annual Revenue	How much the company brought in from selling products and services during one fiscal year—not its profit. Figures are usually shown in millions of U.S. dollars; amounts reported in other currencies may be converted to USD.
Average Revenue per Customer	Roughly how much revenue each customer brings in per year, often estimated by dividing revenue by customer count. It is an average, not what every customer actually pays.
Businesses Using the Product	The number of businesses or organizations using the company's product or service. Check the company's definition to see whether those businesses must be paying customers.
Core Customers	Customers who meet the company's threshold for an important account—for example, spending at least $5,000 a year. The threshold differs from company to company.
Free Cash Flow (FCF, USD millions)	Cash generated by the business after spending on long-term assets such as equipment and infrastructure. It is usually operating cash flow minus capital expenditures, though company definitions can vary.
Free Cash Flow Margin	How much free cash flow the company generates for every $100 in revenue. A 20% margin means roughly $20 of free cash flow for each $100 of revenue.
GAAP Net Margin	For every $100 in revenue, how much profit is left after costs, operating expenses, interest, and taxes. A negative margin means a net loss.
GAAP Operating Margin	For every $100 in revenue, how much operating profit remains after direct costs plus expenses such as R&D, sales, and administration. A negative margin means an operating loss.
Gross Margin (GAAP)	For every $100 in revenue, how much is left after the direct cost of delivering the product or service. Sales, R&D, and other operating expenses have not been deducted yet.
Latest Fiscal-Year Revenue (USD, millions)	Revenue from the most recently completed fiscal year, used to compare companies on the category dashboard. For companies reporting in RMB, we use an approximate year-end exchange rate, so the USD figure is an estimate.
Net Income (USD, millions)	The profit or loss left after the company's costs and expenses for the fiscal year. Losses appear as negative numbers; figures are shown in millions of U.S. dollars.
Net Revenue Retention (NRR)	Looks only at existing customers and asks how much they spend now versus before, after upgrades, downgrades, and churn. At 100%, their total spending is flat; above 100%, it has grown. Companies may calculate it differently.
Non-GAAP Operating Margin	A company-adjusted version of operating margin that excludes certain expenses. Because each company may exclude different items, this number alone does not tell you which business is more profitable.
NRR (as Reported)	The net revenue retention figure or wording used in the company's filing. Some companies call it DBNRR or report a range; we keep that wording instead of forcing it into one number.
Paid Users	People who pay for the product or service, usually counted in millions. This may differ from paying customers when a company counts business accounts rather than individual users.
Paying Customers	The number of customers the company counts as paying. In enterprise software, that often means companies or accounts, not individual people using the product; definitions vary.
Registered Users	People who have created an account, usually counted in millions. Registration does not mean they are still active or have paid.
Revenue Growth (YoY)	How much revenue rose or fell compared with the previous fiscal year. If revenue went from $100 million to $120 million, growth was 20%; a negative number means revenue declined.
Revenue per Registered User (RPU)	Revenue divided by the number of registered users. It is not the price each person paid, since many registered users may not be paying customers.
Rule of 40	A quick way to look at growth and cash generation together: add revenue growth to free cash flow margin. For example, 25% growth plus a 20% margin gives a score of 45%. It is a rule of thumb, not a pass-or-fail test.
Subscription Revenue Share	The portion of total revenue that comes from subscriptions or other recurring charges. At 80%, about $80 of every $100 in revenue comes from those sources. What counts as recurring revenue depends on the company.
Subscriptions	The number of subscriptions the company counts, usually shown in millions. One person or business may hold more than one subscription, so this is not necessarily a customer count.
Total Customers	All customers counted by the company. Whether free or trial accounts are included depends on its definition, so this is not necessarily the same as paying customers.