Klaviyo
How the Shopify ecosystem shaped its growth.
Renee Wu
B2B SaaS · PLG · GTM · Growth & Operations
Breaking down how SaaS companies grow, with full-funnel data to help teams decide what to improve next in acquisition, conversion, and operations.
- Early-stage SaaS outside China: grew through organic acquisition, paid ads, and email campaigns, reaching five-figure ARR.
- Growth-stage SaaS in China: refined the ICP, positioning, go-to-market motion, onboarding, and conversion funnel; helped grow ARR fivefold over three years, from seven to eight figures in RMB.
SaaS Company Research
SaaS Growth Guides
SaaS Operating Metrics
Metrics from acquisition through renewal.
How to Read SaaS Earnings
A practical guide to revenue, retention, and cash flow.